Experience leads to understanding and expertise
I’m Cees Houweling – it’s pronounced “Kase” – and I have worked in hospitality all my life. My career has taken me across five continents and shown me the whole range of fascinating and challenging aspects of the sector.
I have worked with some of the most prestigious international brands and with smaller, independent companies, helping each of them to create outstanding one-of-a-kind destinations and experiences.
Now, I’d like to help you with your project, adding my creativity and know-how to transform your ideas into a unique reality.
Improving profitability through knowledge
As a hospitality advisor, my role is predicated on the transfer of knowledge in all aspects of the sector, from pre-project studies to development, to sales and marketing, to strategic and operational management.
My goal is to differentiate my clients, training you and your staff and providing sound analysis to ensure your investment is successful.
Unlike consultants who remain outsiders, I pride myself on my Dutch adaptability and offer a customised service where I participate fully as a member of your team, bringing with me the experience gleaned from a lifetime spent in the sector and a continuing passion for excellence.
After travelling to South America and Australia with Hyatt International, I returned to Europe, where I was responsible for pre-opening and General Management of Principe Felipe Hotel at La Manga Club in Spain, where I also held the position of CEO of the entire 1,400 Ha, one of Europe’s leading real estate developments.
Just before the turn of the century, I spent three years as General Manager at Park Hyatt Buenos Aires, which is now the Four Seasons Buenos Aires.
Madison Resort & Spa, Carmelo
As developer, pre-opening manager and President, I was responsible for establishing the original Madison Resort & Spa, now better known as the Unbound Collection by Hyatt.
This is where it all began. My first individual project takes me back to the roots of why I originally decided to become a hotelier: small luxury properties, fine architecture and great interior design, all combined with impeccable service to provide a complete and faultless guest experience.
The marvellous camaraderie and ongoing friendships that grew out of this city centre hotel project make it a personal favourite of mine.
This development of a new property and unique destination required the complete transformation of an old trading post on the River Paraguay in the heart of the famous Iguazú tropical rainforest.
La Merced del Alto
At the foot of the Nevado de Cachi, on the slopes of the Andes in northern Argentina, this hotel development has its roots in the heart of the natural landscape and a sound focus on local materials and resources for decoration, construction and culinary purposes.
Close to the Iberá Wetlands, in Argentina’s largest conservation area, this project took an old farmstead and transformed it into an exclusive bijoux hotel.
Solar de las Animas
From pre-opening to key-in-hand operation of a Relais & Chateaux property within the village of Tequila. Furthermore, as Director of Hospitality, I had the task of creating all developments within the Mundo Cuervo destination.