Development / Management

Solar de las Ánimas (Mundo Cuervo)

From pre-opening to key-in-hand operation of a Relais & Chateaux property within the village of Tequila. Furthermore, as Director of Hospitality, I had the task of creating all developments within the Mundo Cuervo destination.

The project

The project comprised the transformation of a small village of Tequila distilleries into a new tourist destination, including establishing the hospitality division with hotels, convention centre, restaurants and bars, tourist train, guided tours and History of Tequila Making experience. Opening of a 93-room Relais & Chateaux property, a member of Virtuoso Hotel network.

The transformation of a small village into a new tourist destination

Distinguishing characteristics

As the local people had never worked in the hospitality industry, it was a challenge to find and recruit staff who met the necessary criteria of competence, personality and vocation. We carried out master-recruitment in surrounding villages, interviewing 1,200 potential employees, selecting 500 to train via the Glion Hotel School programme and local university and enabling them to gain a hospitality diploma before we finally hired 300 for full-time work.

The guest experience

Guests can experience the complete production process of Tequila – a D.O (product of origin) product – from joining in with the agave harvesting in the field to concocting their own tequila blend after enjoying a tasting experience led by a tequila master. In addition to 5-star hotel accommodation and events services, there are a range of activities available including an hour-long (70km) ride in a traditional 19th century train, and a wide variety of Mexican regional cuisine with contemporary style cooking.

Guests can concoct their own tequila blend.